The single goal I have with this email

Is to show you why  “Money loves speed” has lead to the failure of over 90% of businesses worldwide

And the one thing a business actually needs to scale

So…

…Why is “money loves speed” terrible advice?

Because almost every business owner that adapts that mindset tries to scale before they’ve actually built leverage.

They hire too early. 

Spend thousands on ads too early. 

Push offers too early.

Without ever building authority and consistent client acquisition methods

And eventually that leads them to a point where growth becomes expensive.

Every new lead has to be chased.

And every month starts from zero again.

I mean, Chris Do said it best

“People don’t buy the best product. They buy the one they trust the most.”

That's why the strongest businesses work differently.

They build assets first.

They make sure trust, attention and reputation is locked in around their brand

Because those things compound.

And if you’re business is lacking any of the three

Growth will always depend on luck, not leverage.

Money loves speed isn't awful advice by itself

But running when your shoes is tied will always lead you to fall 

So reply to this email and  tell me

Has speed ever led you to make careless decisions… even outside of business?

I want to know your thoughts

Team XAE